Welcome to the Shop Small Movement!
Small Business Saturday is November 29, 2025
We’re excited to kick off this year’s holiday shopping season & celebrate small businesses like yourself on Saturday, November 25. We’ve teamed up with American Express & are asking people everywhere to join in celebrating the resilience & importance of small businesses, encouraging them to Shop Small!
Promote Your Shop with Shop Small Resources!
FREE Social Media Images & Posts
Get the word out about shopping small with ready-to-use social posts designed for Facebook, Twitter, Instagram, & LinkedIn.
Are You on the Shop Small Map?
Put your shop on American Express Maps where only qualifying merchants are featured! Whether your customers are locals or visiting, let them explore the map to find your small business.
Resources to Fuel Your Growth
The more customers this holiday season, the merrier! View resources below to help streamline your business operations and invite more customers to Shop Small with you this holiday season - and all year long!