Join us January 10-11, 2025 in Jacksonville, FL
for BloomNet's Fresh Forum®.
Discover the latest in floral education, network with industry experts and other florists,
and enjoy exclusive wholesale shopping opportunities!
FREE for All
Any registrant attending as a guest of BloomNet and spending more than $5000 on any mix of products and services, including Napco products will receive COMPLIMENTARY registration to Fresh Forum and one hotel room for two nights. Please reach out to your Area Relationship Manager (ARM) for more details about attending Fresh Forum!
Napco Preshow and Non-BloomNet members
Plan to shop at Napco? Napco customers please contact Jennifer Highsmith @ 904-520-4616 or jhighsmith@napcoimports.com
Requirements:
Committed spend of $7,000 in Napco products to qualify for airfare for one person and one hotel room for two nights. Breakfast, lunch, dinner, and ground shuttle (including to and from airport) will be provided.
Hands-on Design class on Sunday will require a separate registration of $199.00.
Please register at https://www.floriologyinstitute.com/courses/fresh-forum-jan-11-2025
SCHEDULE
Friday, Jan. 10, 2025, 5pm to 7:30pm
- Happy Hour in the Napco Showroom – Join other shoppers for complimentary cocktails in the Napco Showroom.
Saturday, Jan. 11, 2025
- 8am to 3pm – Event Registration
- Continental Breakfast at Napco – Treat yourself to an assortment of pastries, fresh coffee and juices.
- 9am to 10am – Maximize Your BloomNet Membership: Driving Floral Retail Success
Speaker: Jessie Faircloth, Senior Sales Manager, BloomNet
Description: Explore how BloomNet membership can enhance your business, whether you’re a seasoned florist or new to the floral industry.
Jessie Faircloth will guide you through tools and resources like wholesale flowers, tech solutions, and exciting new features like the BloomNet Delivery App and Delivery Service Providers (DSPs) network.
Key Takeaways:- Membership Essentials: Benefits like wholesale products, tech solutions, and business tools.
- Innovations: The BloomNet Delivery App and DSP network for seamless delivery.
- Educational Growth: Floral design education and marketing resources.
- Operational Optimization: Boosting efficiency in daily operations.
- 10am to 10:15am - Break
- 10:30am to Noon - Creating Engaging Content That Captivates: A Guide for Florists
Speaker: Alexander Campbell, Floriology Instructor & Flower Influencer
Description: Learn to create captivating social media content that enhances your brand and expands your audience.
Alexander Campbell shares strategies for crafting compelling stories, understanding your audience, and producing visually stunning posts that build a loyal community.
Key Takeaways:- Brand Identity: Define your unique story and connect with your audience.
- Engaging Content: Tutorials, visuals, and seasonal themes for florists.
- Social Media Tools: Using Instagram, TikTok, and YouTube for business growth.
- Maximizing Engagement: Hashtags, giveaways, and building community.
- Noon to 1pm - Lunch
- 1pm to 2pm - Seasonal Holiday Trends: Maximizing Your Décor
Speaker: Angelyn Tipton, AIFD, CFD, PFCI, Floriology Instructor
Description: Stay ahead of fall and holiday trends with insights on trending colors, container shapes, and sustainable practices. Learn to differentiate fads from long-lasting trends and maximize your investment by selecting versatile products.
Key Takeaways:- Trends vs. Fads: Key themes, colors, and shapes for fall and holiday décor.
- Versatility: Stretch your budget with décor that transitions between seasons.
- Sustainable Solutions: Napco’s plant programs and eco-friendly options.
- 2pm to 2:15pm - Break
- 2:15pm to 3:30pm - Boosting Your Event and Wedding Business: Expert Insights
Speaker: Gina Thresher, AIFD, EMC, Wedding & Event Florist
Description: Learn to grow your event and wedding business by mastering client consultations, selling styles over flower varieties, and aligning Pinterest-perfect visions with realistic budgets. Gina Thresher also shares sustainability tips using eco-friendly décor like Napco’s event arches.
Key Takeaways:- Consulting Mastery: Closing deals and ensuring client satisfaction.
- Pinterest Reality: Guiding clients on achievable, budget-friendly designs.
- Style & Sustainability: Selling color and style with sustainable practices.
- Styled vs. Real Photos: Balancing styled shoots with real event photography.
Sunday, Jan. 12, 2025
- [Optional] 9am to Noon – Hands-On Floral Wedding & Event Workshop: Creating On-Trendy Bouquets & Table Decor
Instructor: Gina Thresher, AIFD, EMC, Wedding & Event Florist
Description: Enhance your floral design skills with this hands-on workshop. Create a trendy bouquet and table arrangement while learning practical techniques that align with current trends.
Fee: $199 (Additional registration required). Please register at: https://www.floriologyinstitute.com/courses/fresh-forum-jan-11-2025