Customers are willing to pay more to buy from florists who are environmentally focused, according to a consumer study. Consumers are keeping sustainability in mind, with more than half of participants in a recent study indicating their willingness to pay an additional 10% or more for products with sustainable attributes, including whether stores offer locally sourced, […]
As we approach February, the air fills not just with a chill but with the anticipation of Valentine's Day, a prime opportunity for florists, retail florists, and floral hobbyists to showcase their best offerings. Among the myriad of options, mini orchids stand out as an exquisite choice that can significantly elevate your Valentine's Day collection. […]
Are you a florist, flower hobbyist, event planner, wedding planner, or perhaps you own a retail flower shop? If so, you're in for a treat! BloomNet Choice is here and ready to provide you with exciting offerings designed exclusively for floral businesses like yours. In this comprehensive guide, we'll explore the latest and greatest from […]
We are standing on the cusp of a new dawn in the floral industry, where sustainability, eco-consciousness, and a shared commitment to our planet play pivotal roles. We are delighted to announce that the results of our co-sponsored sustainable floristry research study by Floral Marketing Fund and the American Floral Endowment, are now available for […]
