As the chill of winter dissipates and nature awakens, florists eagerly anticipate the arrival of spring and the vibrant blooms it brings. In this blog, we delve into the intricacies of floristry, exploring the latest spring floral trends, and sustainable practices shaping the industry. Embracing Nature's Palette Spring is a season of color, marked by […]
We bid a fond farewell to Jackie R. Lacey AAF, AIFD, PFCI, CFD, Floriology's long-standing Director of Education and extend a warm welcome to Angelyn Tipton, AIFD, CFD, PFCI, as Floriology's new Manager of Education! Angelyn brings over 30 years of experience in the floral industry, with a deep-rooted passion for floral education. Angelyn's life-long […]
Customers are willing to pay more to buy from florists who are environmentally focused, according to a consumer study. Consumers are keeping sustainability in mind, with more than half of participants in a recent study indicating their willingness to pay an additional 10% or more for products with sustainable attributes, including whether stores offer locally sourced, […]
Are you a florist, flower hobbyist, event planner, wedding planner, or perhaps you own a retail flower shop? If so, you're in for a treat! BloomNet Choice is here and ready to provide you with exciting offerings designed exclusively for floral businesses like yours. In this comprehensive guide, we'll explore the latest and greatest from […]
When it comes to gifting flowers, most people think roses for romance, daisies for friendship, and so on. But have you ever considered choosing a bouquet based on someone's birth month? Imagine the delight of your customers when they realize you've made a bouquet so personal, it's practically got their name on it. In the […]
Stepping into the summer season, it's crucial to focus on your business's online growth. In this blog, We'll offer practical advice on how retail florists can effectively manage their Google Business Profile to increase the shop’s website rank and relevance. Google Business Profile, formerly known as Google My Business, is a critical tool for online […]
June—the gateway to the summer season—comes with an aura of love and celebration. It's not just about welcoming the warm, vibrant weather but also the most popular month for anniversaries and weddings. This tradition stretches back to ancient times when June was named after Juno, the Roman goddess of marriage. For florists, June weddings mean […]
