When it comes to gifting flowers, most people think roses for romance, daisies for friendship, and so on. But have you ever considered choosing a bouquet based on someone's birth month? Imagine the delight of your customers when they realize you've made a bouquet so personal, it's practically got their name on it. In the […]
Stepping into the summer season, it's crucial to focus on your business's online growth. In this blog, We'll offer practical advice on how retail florists can effectively manage their Google Business Profile to increase the shop’s website rank and relevance. Google Business Profile, formerly known as Google My Business, is a critical tool for online […]
We are standing on the cusp of a new dawn in the floral industry, where sustainability, eco-consciousness, and a shared commitment to our planet play pivotal roles. We are delighted to announce that the results of our co-sponsored sustainable floristry research study by Floral Marketing Fund and the American Floral Endowment, are now available for […]
June—the gateway to the summer season—comes with an aura of love and celebration. It's not just about welcoming the warm, vibrant weather but also the most popular month for anniversaries and weddings. This tradition stretches back to ancient times when June was named after Juno, the Roman goddess of marriage. For florists, June weddings mean […]
