We bid a fond farewell to Jackie R. Lacey AAF, AIFD, PFCI, CFD, Floriology's long-standing Director of Education and extend a warm welcome to Angelyn Tipton, AIFD, CFD, PFCI, as Floriology's new Manager of Education! Angelyn brings over 30 years of experience in the floral industry, with a deep-rooted passion for floral education. Angelyn's life-long […]
In a world where environmental consciousness is at the forefront of consumer choices, businesses are adapting to meet the demands of eco-conscious individuals. One such avenue gaining momentum is the sale of plants. Through programs like BloomNet Wholesale Plants florists can offer a range of plants, from succulents, money trees, gardenias, orchids and more to […]
Customers are willing to pay more to buy from florists who are environmentally focused, according to a consumer study. Consumers are keeping sustainability in mind, with more than half of participants in a recent study indicating their willingness to pay an additional 10% or more for products with sustainable attributes, including whether stores offer locally sourced, […]
As we approach February, the air fills not just with a chill but with the anticipation of Valentine's Day, a prime opportunity for florists, retail florists, and floral hobbyists to showcase their best offerings. Among the myriad of options, mini orchids stand out as an exquisite choice that can significantly elevate your Valentine's Day collection. […]
Are you a florist, flower hobbyist, event planner, wedding planner, or perhaps you own a retail flower shop? If so, you're in for a treat! BloomNet Choice is here and ready to provide you with exciting offerings designed exclusively for floral businesses like yours. In this comprehensive guide, we'll explore the latest and greatest from […]
When it comes to gifting flowers, most people think roses for romance, daisies for friendship, and so on. But have you ever considered choosing a bouquet based on someone's birth month? Imagine the delight of your customers when they realize you've made a bouquet so personal, it's practically got their name on it. In the […]
The holiday season is a time of great joy and celebration, but it can also be a time of great stress for florists. With so many orders to fill and so little time, it's important to be prepared. That's why we've put together this blog post with tips on pre-holiday planning for florists. Read on […]
Stepping into the summer season, it's crucial to focus on your business's online growth. In this blog, We'll offer practical advice on how retail florists can effectively manage their Google Business Profile to increase the shop’s website rank and relevance. Google Business Profile, formerly known as Google My Business, is a critical tool for online […]
We are standing on the cusp of a new dawn in the floral industry, where sustainability, eco-consciousness, and a shared commitment to our planet play pivotal roles. We are delighted to announce that the results of our co-sponsored sustainable floristry research study by Floral Marketing Fund and the American Floral Endowment, are now available for […]
With Mother's Day just around the corner, the teams at BloomNet® and 1-800-Flowers.com® are here so you can look forward to a successful holiday. We've been hard at work, developing strategies, services, and partnerships to make this season as lucrative and seamless as possible for you. Let's explore the different avenues we're offering to help ensure your success this Mother's Day with BloomNet.
