JACKSONVILLE, Fla.--(BUSINESS WIRE)--Floriology® powered by BloomNet®, the premier education authority in floral design and business, announces a pivotal transformation within its organization. As we bid a fond farewell to Jackie Lacey, AAF, AIFD, CFD, PFCI, Floriology’s long-standing Director of Education, we welcome a new era under Angelyn Tipton, AIFD, PFCI, who will be stepping into lead […]
Customers are willing to pay more to buy from florists who are environmentally focused, according to a consumer study. Consumers are keeping sustainability in mind, with more than half of participants in a recent study indicating their willingness to pay an additional 10% or more for products with sustainable attributes, including whether stores offer locally sourced, […]
Embracing Diversity in Plant Selection Welcome to a vibrant new year with BloomNet's Plant Program! As florists, retail florists, and floral hobbyists, the start of a new year is the perfect time to diversify your product mix. This year, we are thrilled to introduce a stunning array of plants to captivate your customers and enhance […]
We are standing on the cusp of a new dawn in the floral industry, where sustainability, eco-consciousness, and a shared commitment to our planet play pivotal roles. We are delighted to announce that the results of our co-sponsored sustainable floristry research study by Floral Marketing Fund and the American Floral Endowment, are now available for […]
Mother’s Day is an occasion that every florist looks forward to. As a florist, it is essential to prepare for the upcoming Mother’s Day to ensure that you meet the demands of your customers.
With the arrival of Spring 2023, it's time to take a look at the latest trends shaping the floral industry.
Valentine's Day is one of the busiest times of the year for florists. Read on for helpful tips and advice on how to prepare for the holiday!
Explore some of the top Christmas trends and floral designs, as well as tips to bring color and cheer to your floral arrangements.
As a florist, fall is an exciting time of year! Check out our Fall Holiday Planning guide for tips on how to offer your customers creative floral arrangements and boost profits!
