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SAF Palm Springs 2018

Event Date: September 12, 2018 - 08:00 to September 15, 2018 - 08:00Event Location: 
Westin Mission Hills Rancho Mirage , CA


Join us at the 134th Annual SAF convention for world-class business training, creative inspiration and powerful connections! This year, Floriology & BloomNet will be presenting the following:


The Future of the Retail Florist

Renato Sogueco, PFCI, BloomNet

Thursday, September 13th

Panelists include: Chris Drummond, AAF, PFCI, Plaza Flowers; Jodi McShan, McShan Florist, Inc.; Danny Sanchez, South Florals LLC

Imagine you could have prepared for the Internet age. How would you have changed your business? Today, research and analysis on emerging trends are helping businesses plan for what’s next. Renato Cruz Sogueco, BloomNet’s vice president of digital strategy, and a panel of floral retailers talk about what to do now to adapt to a fast-changing environment.

You’ll learn:


Age-Appropriate Allure: Fashion Your Flowers to Fit Four Generations

with Jackie Lacey, AIFD, CFD, PFCI, Floriology, Renato Sogueco, PFCI, BloomNet

Saturday, September 15th 

Your shop can’t survive by serving one consumer group alone. It’s crucial to court four generations. Jackie Lacey, Floriology director of education and industry relations, demonstrates how to design the same flowers to appeal to Boomers, Gen X-ers, Millennials and Young Adults (Gen Z), and offers marketing opportunities for each.

You’ll learn:



*To register as an attendee, or for more information, please visit the Society of American Florists